Since 1981, GUESS has been manufacturing high quality, upscale fashion, and they have just given their brand a huge boost with the announcement of their latest collection GUESS Originals.
Story By: David Sim
Images By: GUESS
Rapper, A$AP Rocky leads the first collection with one thing in mind, 90s fashion. A time very influential to the Hip Hop and rap scene, where denim was the trend to rock for every season. The 90s and GUESS Jeans went hand in hand like a rapper to his microphone or boom box. GUESS was indeed a factor of how 90s denim fashion was shaped. In regards to that, GUESS Founder, Paul Marciano, said “He had a clear vision and explained what GUESS meant to him growing up and to the hip hop community. He wanted to revitalize that emotion and curate a special collection inspired by classic GUESS pieces.”
The collection takes classic denim looks from the 90s and transforms with a modern day twist, from new color ways and styles that speak to today’s culture, but still holds on to tradition and classic flair. The mens collection will features denim oversized trucker jackets, large pocket details and back pocket patch detailing, tailored denim overalls, relaxed shoulder drop neck varsity stripe tees and relaxed drop shoulder mock neck tees and hoodies.
The A$AP Rocky X Guess Collections Collection will sport a slightly altered GUESS logo, as “GUE$$.”
Stay tuned for GUESS Originals First Collection Designed by A$AP Rocky to be released next month.