Adidas unleashed their SS16 Tubular collection. In an underground runway. Performers modeled the shoes uniquely by leaping around the venue in almost a parkour manner amidst a light show. Music was supplied by Parisian DJ Michel Gaubert. It created a cool stealth club vibe.
The new Tubular collection features modern monochromatic trainers.
The shoes drew inspiration from 90’s running technology with EVA sole but of course updated it to meet modern expectation.
The new collection is releasing the styles: Nova, Doom, X and Defiant.
The design team, lead by Nic Galway, Vice President of Global Design, stayed true to classic Adidas fashion perfectly weaving a high performance athletic shoe with timeless style.
Story By: Briana Dorton
Images By: Adidas, Dominique Charriau/Getty Images