It’s like everything Pharrell touches turns into gold. Okay, well not literally but the multitalented star comes out strong yet again with his latest collaboration with Adidas. With eye-popping prints and colors, the Adidas x Pharrell, Jacquard Pack highlights Pharrell’s iconic style and unique flair. Influenced by a visit to Paris’ Marché Saint Pierre marketplace, Pharrell was inspired by it’s history and two “seductive vintage floral fabrics,” that are the basis of the capsule collection. It’s kind of like turning up an N.E.R.D. track but instead of the crazy beat drops and the harmony of various instruments and sounds, we see it all come together in a classic track jacket and sneakers.
What Adidas is known for and does best, is sticking to the classics, because there’s a longevity and tradition to sticking with the basics. It has become the foundation to their success. And with Pharrell’s influence, there’s freedom and a magical approach to the line. The collaboration is well-thought out and executed, with intricate stitching and attention to detail found in each individual piece. The highlight of the collection is the Superstar LIL’Jacket, which is limited to only 200 pieces worldwide. And what is an Adidas collection if it wasn’t for the sneakers. One of the brand’s all-time favorites, Stan Smith’s, are designed to encompass that same flair and style. Both the jacket and sneaker come with two floral color ways: turquoise with gold and pink embroidery, and cream with red, gold and green.
You’ll want to act quick because Jacquard Pack is limited to only 200 pieces per style. The wait ends May 30th.
Story By: Jasmine Sabagquit
Images By: Adidas