As big as Apple is, even they recognized the need to partner with a well known fashion brand to further promote their Apple watch and attempt to have it adopted across a wider range of fashion forward watch connoisseurs and what better way to do that, then with the well known fashion house Hermès.
Apple’s chief design officer Jonathan I’ve sums up the relationship: “Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”
The Apple Watch® Hermès, collaboration merges Apple’s product innovation respecting the design and functionality of the Apple Watch, with the heritage and craftsmanship of Hermès, creating a unique expression of Apple Watch.
For those unfamiliar with Hermès, this is a big deal. Hermès, doesn’t just partner with anybody. Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction says. “At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”
The collection comes in stainless steel with finely crafted leather bands in distinctive styles specifically from Hermès, including the Single Tour, Double Tour and Cuff. The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only.
For fans of Hermès, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.
As for pricing, they start at $1,100 (US) for the 38 mm stainless steel case with the Single Tour. $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff.
The collection goes on sale October 5th and will be available at select Apple retail stores, select Hermès boutiques, specialty stores and department stores.
Story By: Christian B
Images By: Apple, Hermès