According to AMB Sports & Entertainment, Mercedes-Benz has just inked the naming rights for the new Atlanta stadium aptly titled Mercedes-Benz Stadium.
Upon completion in 2017, the world-class sports and entertainment facility will be the future home to the Atlanta Falcons and the major league soccer team the Atlanta United FC. The multi-purpose stadium will also host other major sports and entertainment events, including the NCAA Men’s Final Four in 2020.
“Mercedes-Benz fits all of the criteria we set out in finding a naming rights partner,” said Falkons owner Arthur Blank. “Their name and reputation fit the iconic image of the building; they are committed to excellence in customer service and experience; their values mesh with those of the Falcons, Atlanta United and the rest of our businesses; and they are a company that embraces the communities in which they do business.”
The announcement comes following the July relocation of MBUSA’s corporate headquarters from their former setting in northern New Jersey to metro Atlanta. Said Stephen Cannon, president and CEO of MBUSA: “We chose Atlanta as the foundation for the future of our company– a place where our brand, our employees, their families and our culture can thrive and grow,”This stadium is an opportunity to connect our brand to the promise and opportunity that this remarkable facility represents for Atlanta’s future.”
Central to the building design is the use of natural light and energy efficiency. With an exterior skin made of ETFE panels and a retractable roof inspired by the oculus in the ancient Roman Pantheon, the stadium boasts the highest green level certificate in energy and environmental design from the U.S. Green Building Council
Currently under construction in Atlanta’s downtown tourist and entertainment district, Mercedes-Benz Stadium represents the latest design and modern features for a multi-purpose venue.
Expect to see the Mercedes-Benz logo prominently displayed in and outside the building, the roof; in plaza areas; on directional, on-field and tunnel signage; in club areas; in VIP parking and entrance areas; on the first-of-its-kind video halo board; and in additional areas. The agreement will continue through 2042.
Story By: Christian B
Images By: Mercedes Benz