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In less than 20 years, Google has transitioned itself from a startup Silicon Valley business to a worldwide technological juggernaut.

Google has taken their services and products beyond the computer, and literally out of this world. They’re mission is to inspire the world’s next generation of thinkers and creators with the Google Lunar XPRIZE, which was created in 2007 to and give a big incentive and boost public interest in space entrepreneurs to create advanced and affordable access to the Moon and beyond.

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And we’re not talking chump change, the big prize? How about $30 Million to teams who are able to place a rover onto the Moon, have it travel 500 meters on the Moon’s surface, while sending back high resolution videos and images. It’s broken down like this: First place gets a $20 million cut, and the second place team gets their $5 Million cut.

With that kind of money on the line you have to figure you’re going to get a lot of action and they have. Even major auto maker Audi has put themselves in the running, joining forces with the German group, Part-Time Scientists and created the Audi Lunar Quattro.

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Audi Board Member for Sales and Marketing, Luca de Meo stated: “The concept of a privately financed mission to the moon is fascinating, and innovative ideas need supporters that promote them. We want to send a signal with our involvement with the Part-Time Specialists and also motivate other partners to contribute their know-how.” With that, Audi is incorporating their technological know-how, including their expertise in lightweight construction, electric mobility and quattro permanent all-wheel drive and piloted driving, with the fellow German squad. The combo-team has already been award two Milestone Prizes by a jury of aerospace experts, strengthening them as favorites in the competition.

Audi has already made a definitive mark in the automotive industry, and with the Audi Lunar Quattro, they have the opportunity to indent their foot in space history.

Story By: Jasmine Sabagquit
Images By: AUDI AG