H&M makes another fashion splash announcing their upcoming fall collaboration with Paris fashion house, Balmain, which has been making notable moves with Creative Director, Olivier Rousteing, leading the way. The 29-year old’s talents and skills have brought new energy and life to the fashion house, and the collaboration with H&M sets the brand up to reach new heights this fall.
Rousteing states, “I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
H&M is just as electrified with the union as Creative Advisor, Ann-Sofie Johansson shares, “We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic.”
The Balmain X H&M collab is guaranteed to be one of the most-anticipated releases this fall, so be sure to mark your calendars for the November 5 launch.
WRITTEN BY: AMANDA DEL MAR
IMAGES BY: H&M