BMW RELEASES FIRST INTERACTIVE CAMPAIGN FEATURING GIGI HADID

BMW is making history by releasing a number of “firsts” for their new M2 Coupé campaign. The newly interactive video and images feature model Gigi Hadid and the powerful BMW M2 Coupé.


Story By: Adonis Pierce
Images By: BMW


Gigi Hadid is making her debut appearance for BMW by staring in her first ever automobile campaign. The “Eyes On Gigi” campaign will also debut a first for the German automobile company, a short film featuring a fully interactive 360 degree camera. The film starts off following Gigi as she walks towards a line of parked BMW M2 Coupé. As she climbs into one of the cars, they take off racing one another as the viewer tries to keep an eye for the car holding Gigi. The incredible one shot take was filmed in an airfield in California’s Mojave Desert under the direction of Oscar-winning cameraman Mauro Fiore. Take a look at the video down below.

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