Versace is taking a new approach to masculinity with their new 2016 fall campaign. Inserting femininity into the masculine clothes turned into a classic tale told by Bruce Webber.
Story By: Adonis Pierce
Images By: Versace
Versace is once again partnering with photographer Bruce Webber, for the first time in seventeen years, to help bring a feminine side to masculinity and a little history. Shot in Chicago, the campaign features models Alex Sewall, Bennett Jones, Jacques Pougnet and Keith Milkie posing together and showing a softer side to fashion. Donatella explains, “Bruce Weber is the true master of our times. His photography is deeply personal and rich, a reflection of the world as he sees it. It has been my pleasure to enter once again into that world for this Versace campaign. With this new campaign, Bruce gave me my history back.”