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BURBERRY PREVIEWS NEW STRAIGHT-TO-CONSUMER COLLECTION

Burberry continues to push the boundaries of the fashion world by finally releasing images of their new straight-to-consumer collection. This will be a first for the many high fashion labels that exist.


Story By: Adonis Pierce
Images By: Burberry


Burberry is preparing to unveil its first straight-to-consumer collection by releasing a preview of its new campaign. The advertisement was shot by famed photographer Mario Testino and feature a few pieces from the collection that will be showcased on the September 19, 2016 show. The collection will be available to purchase following the show instead of the usual time spanning months until it hits circulation.

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Christopher Bailey, Chief Creative for Burberry, took inspiration from Virgina Woolf’s Orlando, a novel based on a man who interchanges his sexuality from male to female. Which also stays in trend of gender neutrality. Bailey explains “In this spirit of honoring contemporary artisanal excellence, we are also proud to announce an exciting collaboration with The New Craftsmen as part of our September presentation during London Fashion Week.” Bailey continues, “Just as Virginia Woolf’s Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.”

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