POLO RALPH LAUREN: BURY ME WITH THE LO ON

There is no doubt in anyone’s mind that Polo Ralph Lauren had a huge impact on early fashion and street wear culture. And now, some of the greatest influencers of 80’s New York subculture are looking back and letting us in on how it all began.


Story By: Amanda Del Mar
Images By: Thomas Gould


Photographer Thomas Gould is visiting the world of 80’s Brooklyn rap music and the group of street kids that lived for Polo Ralph Lauren called “the Lo Lifes” in his new book “Bury Me With The Lo On”. The book contains images and interviews from Raekwon, Just Blaze and Action Bronson just to name a few, as they recall the start of the booming PRL subculture and the crew that made it their mission to acquire Polo pieces at any means necessary. Bury Me With The Lo On will be released with a limited amount of 1,500 copies, and will become available July 7th.

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