Soccer star Cristiano Ronaldo unveiled the campaign for his second collection of CR7 by Cristiano Ronaldo Underwear over the weekend. The campaign, entitled Rankin x Ronaldo for CR7 Underwear, was shot by British fashion photographer Rankin, and includes large-scale pop-up projections of the campaign images and fashion film in New York, London, Berlin, Madrid, Milan, Paris and Lisbon.
Ronaldo once again teamed up with CFDA award winning, New York based designer Richard Chai to create a collection “which retains the brand’s strong focus on dynamic colours, classic but contemporary design, supreme quality and unparalleled fit.” Ronaldo, recently dubbed “The Fittest Man Alive” by Men’s Health, sports his CR7 underwear while flaunting his athletic physique on the fitness magazine’s September cover.
Story By: Jerry P
Images By: Rankin