CR7

Cristiano Ronaldo has a lot to celebrate this week; scoring the first goal against Granada in the 99th second of the game, scoring in 12 consecutive matches, and 22 collective goals in 17 games. He’s also set to receive his third golden boot. Along with the flood of exciting triumphs it’s also the one year anniversary of CR7 Underwear.

Ronaldo launched CR7 Underwear by Cristiano Ronaldo this time last year and has since created two collections. In the short year he’s also worked alongside; CFDA Award winning, New York based designer Richard Chai on design elements, Rankin on the second CR7 Underwear campaign and girlfriend Irina Shayk.

Ronaldo shares of the new range, “Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world. I am excited to be launching a second range. Since having the opportunity to work on my own brand, fashion and design have become a passion of mine and I’ve really enjoyed working on my second collection. We used our experiences with the first collection to build on the range and I am really pleased with the new styles for 2014. To me, it is important that underwear should look stylish and also fit perfectly while being extremely comfortable.”

The second CR7 by Cristiano Ronaldo underwear collection features an array of bold new colorways as well as updated features such as new waistband detailing. None the less the collection was designed by men for men with comfort and fit as equally important as style and aesthetic.

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The collection is available at select retailers globally and from www.CR7Underwear.com

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