Ferragamo is giving you the keys to your own designer shoe shop. Well, sort of.
For the first time, Salvatore Ferragamo is encouraging the designer in you to create your own Gentleman Drivers that reflect your personal style and personality. They’ll do this by sharing access to it’s luxurious trove of over 100 beautiful soles, leathers and other materials, like Ostrich, Condor Calf, Fog, Navy, Suede Mink and of course the Ganciio metal hardware. You can further customize them by your choice of colors and personalized lettering.
The campaign is part of its online series “A Man’s Story”, kicked off with notable fashion gents including race car driver Mathias Lauda, SoundCloud cofounder Alexander Ljung and photographer Johannes Huebl, who’s also Olivia Palermo’s husband.
And don’t worry, although each shoe is customized to your taste, you will receive the same, care and construction of any Ferragamo shoes, built at their Italian factory.
If you’re already feeling the urge to customize your own, go here Driver.Ferragamo.com and follow #FerragamoEscape across the brand’s digital channels.
Story By: Christian Burkholder
Images By: Salvatore Ferragamo