In case you didn’t know, Coca- Cola is actually a fashion forward thinking company. In fact Diet Coke has in the past joined forces with the likes of big contenders such as Karl Lagerfeld and Jean Paul Gautier. For their latest crush, they’ve tapped Irish fashion designer, Jonathan Anderson of JW Anderson, who has joined Diet Coke’s repertoire of fashion designers.
Anderson now has his chance to put his own stamp on pop culture working with the giant beverage company. He is taking inspiration from his fashion collections and creating some cool unique designs to adorn the iconic bottle. His use of textures and colors will be projected on to each one and will be the first time Diet Coke will feature photography on the bottles.
Bobby Brittain, GB marketing strategy and activation director for Coca-Cola, says “This collaboration is unlike any of Diet Coke’s previous designer partnerships so we can’t wait to unveil what will truly be an inspiring fashion-forward collection.”
Anderson is creating two t-shirt designs, bottles, and a notebook. The collection will be available in a box-set at Harvey Nichols. Expect to sip out of his creations starting August 17th.
Story By: Briana Dorton
Video By: Diet Coke