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I love it when a fashion brand uses an artist to model their clothes. In this case The xx’s bass player and co-vocalist Oliver Sim and artist Rinus Van de Velde became fashion models for the Dior Homme Spring/Summer 2016 still campaign.

Story By: Chris Keith
Images By: Dior Homme

This is the latest collaboration between Kris Van Assche and photographer Willy Vanderperre. Equally important for them was to choose models who represent various disciplines, as Assche says, “each character embraces qualities they are known for in their actual lives. We feel (they) embody something of the spirit of Dior Homme today.”  This was so appropriate and they perfectly nailed the vibe by using these guys.

There is a film titled “Stranger in a Room” that accompany the photos featuring the song “Stranger in a Room” by Jamie xx, featuring Oliver Sim’s on vox.

Check out the Dior Homme “Pha” Spring 2016 line below.