Public School’s Maxwell Osborne and Dao-Yi Chow have new jobs. If you haven’t heard, they’ve been tapped as DKNY’s newly appointed creative directors. Who are they? If you’re unfamiliar, they’ve been industry heavy weights with their Public School line they launched seven years ago.
The CFDA awarded designer duo shear via press release that “We both grew up in NY and DKNY has always been part of the landscape of this city in our formative years as designers and as New Yorkers. It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about – energy, disruption, new thinking, and transcending all boundaries,” Chow and Osborne said in a statement.
The two designers aren’t giving up Public School, but instead will share their time between Public School and DKNY with a focus on revamping DKNY’s entire platform (social media, marketing etc.). DKNY didn’t stop there, they’re going in for the takedown, tapping Hector Muelas who was poached from Apple, where he was the creative director of worldwide marketing communications and now is DKNY’s new chief image officer.
Recently rolling out a global marketing strategy for the Apple Watch and working with iconic brands like Nike and Coca-Cola while at Creative Artists Agency, Hector is well suited to take the DKNY brand into the future and beyond.
All three will report to Caroline Brown, the CEO of Donna Karan International. Donna Karan will continue being chief designer at Donna Karan International and acting as an advisory role for the creative team at DKNY.
DKNY, the powerhouse fashion house based in New York has become the international go to brand for mens and women around the world for the past 30 years.