American Crew® just announced a partnership with one of the most influential entertainer icons ever, the King, Elvis Presley.
And why not? We all know Elvis was the man with his classic American look and cool hairstyles and who continues to inspire men with his unique style today.
Story By: Chris Keith
Images By: American Crew
Even Priscilla Presley weighed in, she says “Elvis was very particular about his hair. His hairstyle was part of his rebellion and individuality and he was always in search of the best hair products. Believe me, I know.”
Elvis was known as “The King of Rock and Roll,” and now American Crew has crowned him (trademark and all) “The King of Men’s Grooming™.”
In honor of Elvis as a style icon, American Crew is releasing a line of special limited edition grooming products made exclusively for men all with custom designed labels that feature snazzy titles like, “The King.” Key items include Fiber™, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste. Each product features a unique image of Elvis and is available in 3 oz. sizes.
Says David Raccuglia, American Crew Founder.”Men around the world owe a debt to Elvis Presley,” “He showed us that it’s not just what you have to say, but how you say it. He made success and change seem effortless, and used his voice and looks to make a statement to the world. Elvis is ‘The original cool’ and American Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference.”