GUCCI’s getting practical. According to style and creative director Alessandro Michele, the fashion house is combining it’s menswear and womenswear lines into one show starting next year. More of a business move then anything.

Story By: Chris Kieth
Images Via: Gucci

“It seems only natural to me to present my men’s and women’s collections together.” “It’s the way I see the world today,” said Gucci creative director Alessandro Michele. “It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move toward a different kind of approach to my storytelling.”

Ferrvor Gucci Campaign

Elaborating on the Gucci change, Carlo Capasa, president of the Italian fashion body, said, “Gucci’s decision is a business choice that corresponds to the story told by Alessandro Michele and is made in accordance with the practice and procedures of our fashion week.”

Ferrvor Gucci Campaign

Further emphasized by Marco Bizarre president and chief executive officer of Gucci, who says. “Moving to one show each season will significantly help to simplify many aspects of our business,” “Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.”