GUCCI SS16 CAMPAIGN IS AN ODE TO GERMAN 80S POP CULTURE LOVE

Gucci SS16 Rooftop

British photographer, Glen Luchford, is the visionary behind the lens for Gucci’s Spring Summer 16 Campaign. He captures vibrance both in fashion wear and storyline.


Story By: Amanda Del Mar
Media By: Gucci


Gucci SS16

The Gucci SS 16 Campaign takes it back to an inspiring time in Germany, the ‘80s pop culture scene. Young faces in colorful suits, crazy-detailed prints with animals and the traditional Gucci stamp, long skirts, big glasses and skateboards. It takes us back to a time of innocence, excitement and fun. A time where no one cared who was watching, and expression through fashion was a louder statement than screaming out your opinions.

GUCCI SS 16 2

In a sense, Gucci Spring Sumer 16 Campaign is a symbol of creative freedom and liberation from the world, something that is often looked pass today.

Check out their nostalgic campaign video above.

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