British photographer, Glen Luchford, is the visionary behind the lens for Gucci’s Spring Summer 16 Campaign. He captures vibrance both in fashion wear and storyline.
Story By: Amanda Del Mar
Media By: Gucci
The Gucci SS 16 Campaign takes it back to an inspiring time in Germany, the ‘80s pop culture scene. Young faces in colorful suits, crazy-detailed prints with animals and the traditional Gucci stamp, long skirts, big glasses and skateboards. It takes us back to a time of innocence, excitement and fun. A time where no one cared who was watching, and expression through fashion was a louder statement than screaming out your opinions.
In a sense, Gucci Spring Sumer 16 Campaign is a symbol of creative freedom and liberation from the world, something that is often looked pass today.
Check out their nostalgic campaign video above.