A story that should warm your heart and your mug.
Hugh Jackman and his wife, Deborra flew to Ethiopia, the birthplace of coffee since the tenth century, and met a coffee bean farmer named Dukale. Jackman saw the poverty and hard work farmers like Dukale go through first-hand, and promised to help Dukale and spread his joy for life.
Together with his friends, Jackman opened The Laughing Man coffee shop in Tribeca, New York City, where people lined up and down the block for a cup of coffee and to hear about Dukale’s story. Keurig has since jumped on board and is now selling 4 unique Dukale blends with rich flavors sure to satisfy even the most picky coffee enthusiast.
Hugh Jackman wants to spread the message and encourage people to purchase fair-trade coffee. Together with Keurig, Jackman is donating all of his profits to charity. The documentary, Dukale’s Dream, will be available on demand July 14th at dukale’sdream.com.
Way to go Hugh.
Story By: Briana Dorton
Images By: Keurig, Dukale’s Dream