In the search of the most ideal unions, active wear, lifestyle brand, and New York-based ISAORA, has found their match. Announced earlier this month, ISAORA has exclusively partnered up with Equinox to carry their products. The collaboration is the first retailer to house the collection and puts ISAORA in a great position for visibility in the perfect setting, as their merchandise was primarily offered on their website.
Story By: carLA FRANCISCO
Images By: ISAORA
ISAORA’s Co-Founder, Marc Daniels, shares, “We’ve been looking for a retail partner that marries an active lifestyle with a progressive customer relationship and Equinox is truly a best in class establishment. What impressed us most about Equinox is their forward thinking mentality. Over the summer they released a set of challenges #EQXGoldRush around New York and we thought it was really genius. They took the gym outside of the gym and created these incredibly difficult challenges that anyone could participate in over the course of a few months. We worked with them on a line of custom outfits for the event. By the end of the project, we knew that Equinox was the perfect partner for ISAORA.”
ISAORA’s active wear collection is designed to suit your needs both indoors and out, and comes in a “sleek, dark and neutral palate.” It is comprised of performance shirts, tanks, shorts, windbreakers, sweats and training pants, which are lightweight and bulk free, allowing efficiency in your workouts and productivity.
ISAORA brand will be available in 17 EquinoxShop locations, including Manhattan, Los Angeles, Dallas, Miami and San Francisco. Stay tuned for more info at www.ISAORA.com.