With his music he won our souls, now he’s taking a different direction on soles.

The J. Cole x Bally collaboration has walked its way to the public during the rapper’s cocktail party for the premiere screening of Off The Grid.

Bally’s collaboration with J. Cole sets the stage for exclusive hiking gear, featuring exquisite calf leather hiking boots and backpacks. You can choose colors and patterns ranging from black, green and snake.

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For those of you who haven’t heard about this Fayetteville, North Carolina native, you may ask, why him?

Music is powerful, and since his debut mixtape in 2007, J. Cole has achieved the status of becoming the first rapper to go platinum in over 25 years with an album that has no featured singers.

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Collaborating with the hottest name in hip hop only signifies the quality that Bally sees in this young talent and the quality that they put in their craft.

Hopefully we’ll see Bally working with Cole again and lacing up with some other interesting creative names in the near future.


Story By: Nico Triunfante

Image & Video By: Bally