LA DOLCE VITA OF CERRUTI 1881 CAMPAIGN

Led by the expertise and vision of Creative Art Director, David Lipman, Cerruti’s 1881’s Fall Winter Campaign exudes confidence, elegance, style and strength with a tad of vulnerability


Story By: Nikolai K
Media By: Cerruti 1881


Inspired by “La Dolce Vita” (the sweet life), Lipman’s vision and experience comes from his years in marketing, branding, advertising and design. He feels Cerutti is synonymous with Italy and so with this collection he effortlessly captures the essence and elegance of Italian culture and lifestyle through Cerutti’s clothing.

Cerruti 1881 la dolce vita

The fashion house chose leading male model, Sean O’Pry to represent their FW 2015 campaign. The campaign is lensed by none other than Francesco Carrozzini who was born in Monza, Italy and is the quintessential Italian man, not to mention the son of Italian Vogue’s Editor in Chief, Franca Sozzani.

The campaign was shot along Italy’s Amalfi coastline in an Italian villa, highlighting romantic cliff sides and overlooking the sea, setting the perfect backdrop to compliment the campaigns pieces which were designed to reflect life’s beautiful imperfections and the man beyond just his clothes.

Cerutti is undeniably glamorous with a slight edge. It brings us back and reminds us of what really matters, to love and live well.

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