Hoverboard. Mention the word, and you’re sure to have someone’s attention in an instant. SLIDE, the fourth story in the Lexus ‘Amazing in Motion’ campaign, is sure to keep your eyes locked and peek your interest.
The Lexus Hoverboard, is a prototype hoverboard created in collaboration with the Japanese make and some of the world’s leading experts in super conductive technology. So how does this thing work? The Lexus Hoverboard functions by using a magnetic levitation through liquid nitrogen cooled superconductors and magnets, allowing you to zip through the air.
The Lexus touch is added to each hoverboard, as they are built with the same materials found in other Lexus products, including high-tech to natural bamboo, and of course sport the iconic logo.
Although the Lexus Hoverboard is yet to be available to own, they did give us a little teaser. Tests will begin in Barcelona in the near future. Stay tuned for more.
Story By: Jasmine Sabagquit
Media By: Lexus International