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MICHAEL BASTIAN X GMC: THE SHARP AMERICAN

Nothing says sharp than a collaboration with two of the nation’s best: Michael Bastian and GMC. For our enjoyment, the American companies have released “The Sharp American.”

GMC 1

The black and white short is an elegant piece of fashion and automotive style, from Director Arnaud Boutin. Starting Michael Bastian alongside the musical talents of Twin Shadow, the film explores the intricate details and craftsmanship that are significant to each brand.

GMC 2

The collaboration was significant to both the fashion brand and car make, as Michael Bastian shared, “It has been a great journey with GMC. We shot ‘The Sharp American’ as I was putting the finishing touches to my SS16 Collection – so it was a perfect time to really think about attention to detail and how precision is integral to my creative process. I found the project so inspiring that I even called the shot ‘The Sharp American’.”

The film is a celebration of the two, something that still images aren’t always able to capture on their own. Enjoy.

Story By: David Sim
Media By: GMC

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