You read that right. Lifestyle footwear brand, Creative Rec has partnered with actor and recording artist Nick Jonas as the companies new brand ambassador. Go Nick. Following in the footsteps of Pharrell Williams, Nick will also be spearheading key initiatives and designing a collection himself beginning with his Spring/Summer footwear picks, highlighting the stars favorite silhouettes of the season. Jonas will also star in the brand’s Fall 2016 campaign.
Story By: Chris B
Images By: Creative Rec
You’ll also see him pimping the brand at several Creative Recreation events coming up, including Sole Sessions, where he will be recording acoustic tracks. The iconic footwear brand will also be hosting a contest where the winner will have the exclusive chance to meet Jonas during his “Honda Civic Tour: Future Now” with Demi Lovato, which kicks off this summer.
Jack Oerth, President of Creative Recreation puts a fine point on the partnership sharing his thoughts. “Our brand has maintained a great following among fashionable males.” “Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women’s business and continue to extend our brand into new retail channels.”
Says Jonas “I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe,” said Jonas. “It has always been important for me to be hands-on with any collaboration, and this project is no exception.”