Pharrell Williams joins the G-Star Raw family as a co-owner of the Dutch brand. The long time denim brand has enlisted the help of the music mogul for the ultimate business venture. It should come as no surprise that the multifaceted entrepreneur would enter yet another fashion venture, considering his long time association in the fashion world.

Story By: Tony Madrid
Images By: G-Star Raw, Pharrell Williams via Instagram

The news broke this morning as both G-Star Raw and Pharrell announced the new partnership via Instagram. Pharrell has been a collaborator with the denim brand for many years, even starting a new line of recycled denim made from plastic. His newly appointed role will have him over seeing many creative helms for the company. We are excited to see what Pharrell can bring to the premium denim brand. Stay tuned for more news.

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