PROJECTION: PLEASE DO NOT ENTER

If you haven’t heard, LA’s Silver Lake is the temporary home to a new very large public art piece called Projection. Conceived by French artist and visionary, Vincent Lamouroux over a decade ago, who, after more than a year of planning, converted the old, ramshackle, Silver Lake, Bates Motel into a giant white public art piece, palm trees and billboard included. The project took about a week to complete, when a crew of painters essentially spray painted the entire hotel white with an ecologically safe  opaque, lime wash.

Projection by artist Vincent Lamouroux

Ferrvor magazine stopped by to get a closer look. The sprayed bright white building looks like a strange pure oasis in the urban jungle we call Los Angeles. The art piece is clearly doing what it was designed to do and that is to attract attention and interrupt the “commercial landscape” that surrounds it on this part of bustling Sunset Boulevard. It’s working.

“Los Angeles has become a center for contemporary art and culture, and Silver Lake, home to a growing and active creative community, is an important part of that transformation,” said Mayor Eric Garcetti. “This work by Vincent Lamouroux at the Sunset Pacific Motel property is a timely and symbolic gesture to our rich artistic and cultural landscape.”

Projection, is transitory by design, the limewash will wash away, but until then, Lamouroux told Ferrvor that he’s excited about everyone taking photos, sharing and interacting with the building.

Projection 2

The hotel has sat vacant for decades and sits at the corner of Bates and Sunset, hence the nickname and references to the Alfred Hitchcock movie Psycho. After the show, the building  which is owned by developers Frost/Chaddock, who are also supporters of artwork and Lamouroux, is slated for demolition, with plans to include a new mixed-use building with three planned developments: a 122-unit building with approx 5,000 square feet of combined retail and restaurant space, a 4,519-square-foot gym/recreational space for residents, and  two levels of underground parking  with 165 spaces.

Projection 3

Vincent Lamouroux’s practice is inextricably bound to the experiential. Engaging the viewer with immersive interruptions of time and space, his works are often minimal and modernist in their visual sophistication, and yet poetic and vulnerable in their appeal to narrative and metaphor. He has created  sculptural installations out of air, staircases that lead to nowhere, seismic geometries and undulating floors, all of which force a transition into new physical and sensory realities. By physically disrupting time and space, Lamouroux’s installations create an entirely new realm of sensitization, altering the terms of the known and pushing imaginative impossibilities into the dimension of the real.

Site-specific installations by Lamouroux have been presented internationally, and exhibitions of his works include Lost (in LA), Los Angeles Municipal Art Gallery At Barnsdall Park, Los Angeles, USA (2013), Mock-Up, Art-O-rama, La Friche La Belle De Mai, Marseille, France (2012), Geert Goiris – Vincent Lamouroux, De Bijloke Centre d’art contemporain, Ghent, Belgium (2010), Archipels réinventés, Centre Georges Pompidou, Paris, France (2009), Tokyo Redux/ Château de l’île de Vassivière, Palais du Tokyo, île de Vassivière, France (2007), Acceleration, Kunstart, Neuchâtel, Switzerland (2007), The Re-conquest of Space, Overgaden, Copenhagen, Denmark (2007) and Scape, MAMCO, Geneva, Switzerland (2005), among others.

Supplemental Images via Projection LA

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