PUMA has further strengthened their ties with the McQueen label as PUMA x McQ AW14 will launching in August 1st.
This marks both brands with a second collaboration since 2006 and according to Alexander McQueen brand director Andy Rogers, “The mixing of sportswear with high fashion defines much of modern style, so it felt right to partner with a brand with such a strong history of designer collaborations.” (Lucky Mag via WWD). A joint statement highlights that the collection “merges McQ’s rebellious spirit and bold youth culture references with Puma’s athletic innovation”.
The collection will be available following a worldwide release on August 1st.
Story By: Candice Lee
Images By: Puma x McQ by Alexander McQueen