The Riches And Future With Gucci F/W 17. We found it more than appropriate to play the original Star Trek theme song from the 60’s at the office while writing this article about the Gucci Fall/Winter 2017 show which freshly debuted during Milan Fashion Week.
Written: Nicolai K
Why you might ask? Let’ start with the Gucci show invitation card which states: “What are we going to do with all this future?” The fact that the runway show is set in a NASA/Star Trek tunnel like might suggest the future of Gucci under Alessandro Michele’s vision or perhaps the creative director is trying to tell us something subliminal like, to look to the future we must also pay tribute to the past.
It’s also a debut from the power house’s new collaboration with artist Coco Capitan, which was celebrated with a giant piece of graffiti outside reading; “future.” Inside the space is clearly mesmerizing, exciting, culturally rich and stays true to Gucci’s ever sexy DNA, which was a welcomed relief.