I think it’s more than appropriate to play the original Star Trek theme song from the 60’s while writing about the Gucci Fall/Winter 2017 show freshly debuted during Milan Fashion Week.
Written: Nicolai K
Why you might ask? Let’ start from the show invitation card which states: “What are we going to do with all this future?” The fact that the runway show is set in a NASA/Star Trek tunnel like might suggest the future of Gucci under Alessandro Michele’s vision or perhaps the creative director is trying to tell us something subliminal, like to look to the future we must also pay tribute to the past.
It’s also a debut from the power house’s new collaboration with artist Coco Capitan, which was celebrated with a giant piece of graffiti outside reading “future.” Inside the space is mesmerizing, exciting, culturally rich and stays true to Gucci’s ever sexy DNA.