No one was sure when Hedi Slimane took over Saint Laurent whether it would be a giant failure or be a massive success. Lucky for fans of the iconic brand, it seems to be the ladder. In fact since 2012, when she took over, sales have soared by more then 35% in just the past year.
Story By: Christian B
Images By: Kering
Part of the success can be attributed to the new fashion styles that Saint Laurent has been pushing to it’s rabid fans including distressed jeans, biker jackets and the overall ‘cool’ vibe of it’s ultra modern updated stores. That’s right, not only do you get the latest edgy fashion, but thanks to Slimane’s eye for aesthetics, when you enter a Saint Laurent store it now feels ultra clean and modern with a feeling of future luxe.
They have been remodeling their stores around the world from Beijing to NYC’s flagship store on 57th, which was the last and largest U.S. store to get a makeover.
Check out Saint Laurent’s new look below, certainly makes us want to drop some coin.