SAINT LAURENT TEASES NEW CREATIVE DIRECTION

Saint Laurent has released a teaser of their new creative direction under the wing of newly appointed Creative Director Anthony Vaccarello.


Story By: Tony Madrid
Images By: Saint Laurent


Saint Laurent is continuing to rebrand its image following the initial rebrand by previous Creative Director Hedi Slimane. This time around, their new creative director Anthony Vaccarello has a new element to add. Before debuting his first collection with the Parisian brand, Vaccarello has previewed a new look for Saint Laurent with #YSL01. The new focus is youth and simplicity. Embracing a raw esthetic, a simple black and white video was released along with imagery. The video was filmed by Nathalie Canguilhem showing models posing shirtless while wearing denim jeans. The images were shot by photographer Collier Schorr and play off the same vibe as the video. Hopefully this will be a strong new beginning for both Vaccarello and the YSL label.

SHARE