The luxury fashion brand Salvatore Ferragamo is entering the digital world with A Man’s Story, highlighting tales of men who have pushed boundaries, taken risks and set their own rules to reach a level of success they independently dreamed of.

Creative Director, Massimiliano Giornetti, aimed to reflect Salvatore Ferragamo’s vision and ethic in the project. A man who set a goal, set his own rules, set no limitations on himself and followed his beliefs.

Douglas_Booth copy

Douglas Booth


AsapRocky copy

A$AP Rocky


HenrikLundqvist copy

Henrik Lundqvist

Filmmaker and photographer, Francesco Carrozzini, executes a beautifully crafted project and ties together an aesthetic that reflects the humbleness, confidence, determination and spirit of these men. Each of whom allow us to get a peek into their lives, experiences and reflections in A Man’s Story.

RyanMcGinley copy

Ryan McGinley


3Boys copy

Alexander Gilkes, Louis-Marie De Catelbajac, Tyrone Wood

Among the featured men are: British actor, Douglas Booth, Music artist, A$AP Rocky, NHL Player, Henrik Lundqvist and Photographer, Ryan McGinley. Also featured, are British Entrepreneur, Alexander Gilkes, French Artist, Louis-Marie De Catelbajac and British Art Director & Curator, Tyrone Wood. Each man is finely dressed from head to toe in the Ferragamo Spring 2015 Collection.