Adidas is and always has been a good creative company constantly changing the shoe game. You can look forward to seeing new looks with modern designs and occasionally a revival of the classics.
Story By: Briana Dorton
Media By: Adidas
Now the renowned brand has done the something to inch up their relationship with you the consumer by taking the idea of tailored footwear to a whole new level. You will be able to walk into an Adidas store, get a foot scan, and receive a one-of-a-kind high performance sneaker that is not only comfortable but hits the right spots.
Adidas has partnered with 3D printing pioneer, Materialize, to produce shoes with Futurecraft 3D printed materials which allows Adidas to contour a shoe to your exact foot shape. And the 3D printed midsole is created with flexible, breathable material to optimize the running experience.
This new innovation is perfect for athletes and people who are on their feet a lot. They will be able to perform to the best of their abilities with their new personalized shoes.
Only time will tell if this is the new future of shoe making. More news about the design will be released within the next few months.