AGAINST THE ODDS: TAG HEUER DON’T CRACK UNDER PRESSURE

If you really want to achieve something, you’ll do everything in your power to make that happen and get where you want to be. For the past 150 years Tag Heuer has followed that tried and tested philosophy and as payback have become one of the most honored and respected watchmakers in the world.

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In 2014 they collaborated with some key notable figures including Cristiano Ronaldo, David Guetta and Cara Delevingne, for their Don’t Crack Under Pressure campaign which is pretty clear: TAG Heuer, “It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.”

Each ambassador has their own story, trial and tribulations of hard work and dedication that has gotten them the success they have each achieved.

TAG Heuer makes their mark in time yet again, against the odds and the rest of the pack. #DontCrackUnderPressure

Story By: Amanda Del Mar
Media By: TAG Heuer

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