TAKE A LOOK INSIDE THE ARMANI FRAMES OF LIFE

The Giorgio Armani 2015 Eyewear Campaign, showcases their designer frames with the ‘Frames of Life’ campaign, which shares the stories of individuals capturing their personal visions of the world around them.

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As the centuries old saying goes, “Beauty is in the eye of the holder.” Armani uses this phrase as the basis for ‘Frames of Life.’ Perceptions of the beauty around us vary from person to person. Our emotions, thoughts, beliefs, choices and actions derive from what we perceive in our everyday lives.

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The ‘Frames of Life’ Campaign tells the stories of individuals from around the world, who’s cultures, origins, thoughts and emotions, are all documented in the artfully crafted videos. The series reminds us that there’s a hunger in life and that we will always seek new experiences that will spark our senses and fuel our imaginations. The love of a country or the people in our lives, the joys of dancing and writing, laughter and nostalgic memories, are the frames that form the collage that is life.

Visit ‘Frames of Life’ for styles from the 2015 Eyewear Collection from Giorgio Armani.

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