Under Armour has called upon the help of Tim Coppens for its latest venture. Coppens will be the new Creative Director of Under Armour Sportswear.

Story By: Adonis Pierce
Images By: Tim Coppins

Tim Coppens has had a very successful couple of years, and now he will be teaming up with Under Armour to head up a brand new division of the company. Named Under Armour Sportswear, the line will be a premium imprint of UA and offer styles for men and women. The collection will be a first for the company by releasing a life collection and not sportswear. “Tim Coppens brings an authentic and credible voice to sportswear in the fashion context… UAS is not niche nor shy in its desire to capture new business and new consumers for the brand. Having said that, the brand is committed to building and positioning the UAS brand in the right way. It is part of larger, more robust actions to bring Under Armour off the field and into the daily lives of our consumers.” Said Ben Pruess, senior vice president of sportswear at Under Armour.