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Tommy Hilfiger unveiled his Fall 2015 ad campaign called TH Bold Fragrance and tailored collection featuring Rafael Nadal. To celebrate the debut of the new Tommy Hilfiger collection, the 14 time grand slam champion and tennis icon appeared in a pop-up tennis tournament in Bryant Park to spar with notable celebrities and some of New York¹s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a sexy, fun twist.

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The Fall 2015 Tommy Hilfiger Tailored underwear collection brings back classic styles with an updated fit, revamped fabrics and fresh details with some cool design innovations, including a special four-way flex stretch technology, that combined with premium fabrics results in something that’s sophisticated and durable for every day comfort.

<> at  on August 25, 2015 in New York City.

Dressed in custom Tommy Hilfiger looks, models including Chanel Iman, Constance Jablonski, Hannah Davis and Noah Mills took the challenge and faced off with Nadal. And the sexy twist? Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. We say, genius. Also appearing were actresses Jane Lynch and Lake Bell, who hosted the event from the umpire’s seat as Nadal played and as could be expected, was victories in three consecutive games.

“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Rafael Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”

“We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” said designer Tommy Hilfiger. “Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”

The campaign and revealing video below was shot in Nadal’s hometown in Mallorca, Spain.

Story By: Christian B
Images By: Tommy Hilfiger