With three decades of fashion under his belt, Tommy Hilfiger has taken his American brand to another continent yet again, with the opening of his second Paris store at the famed Boulevard des Capucines.

Tommy Hilfiger Boulevard Des Capucines Store Credits by Juan Jer

With his wife, Dee Hilfiger, by his side, Hilfiger celebrated the grand opening of the 7,800 sq ft flagship store, which will feature the Tommy Hilfiger Tailored collection, menswear, womenswear, underwear and footwear.

Behati Prinsloo, Tommy Hilfiger, Dee Hilfiger, Olivia Palermo an

Why decide to open another store in one of Europe’s fashion capitals? Take it from Tommy himself, “Paris is incredibly inspiring, and the city continues to play an important role for our brand in the French market.”

Rita Ora, Richard Hilfiger and Leigh Lezark

Models, actors and artists, were all on deck to join the Hilfiger family on the momentous day, including: Behati Prinsloo, Rita Ora, Johannes Huebl, Olivia Palermo, Hugo Becker and Jeremy Kapone. Attendees were clad in collection pieces from the Hilfiger collection.

Best of luck and continued success to the American fashion brand.