Timberland is one of the country’s leading manufacturers of outdoor wear from jackets, flannels, pants and bags. But what the Massachusetts-born brand is most well-known for is its shoes. Boots to be exact. The famous tree logo can be seen on many different styles of hiking boots whether your hitting the outdoors or pairing them up with a stylish out of your choice.
Timberland takes the idea of shoes along a whole different route with Timberland Tires. Known for making quality products meant to use and withstand the best that the outdoors has to offer, Timberland has collaborated with Omni United to produce a new brand of tires for drivers who are looking for ‘performance, style and sustainability.”
Timberland Tires are all-season tires, and are created from a specially designed rubber formulation so that once the tire life on the road is over, the rubber can be reused and reborn to make new Timberland products. You won’t be seeing Timberland Tires in landfills because you’ll be seeing them reborn through quality footwear, representing a new model in tire innovation: a sustainable, tire-to-shoe lifecycle. As G.S. Sareen, president and CEO of Omni United explains, “Timberland Tires is the first tire brand to embrace a holistic approach, rather than a more traditional approach based on product attributes alone. Given the strength of the Timberland® brand, and our target consumer’s appreciation for sustainability, we see a huge opportunity to change the way people choose their tires. With Timberland Tires, drivers can be confident that their tires will perform, while also making a statement that expresses their lifestyle and values.”
We like Timberland, we like quality tires and we support use recyclable materials. What’s not to like about Timberland Tires?
Story By: Jasmine Sabagquit
Images By: Timberland