VERSACE INTRODUCES NEW DYLAN BLUE FRAGRANCE

Versace has returned to introduce a new male fragrance for summer. The scent also features a new campaign shot by Bruce Weber.


Story By: Adonis Pierce
Images By: Versace


Italian fashion house Versace has returned with a new fragrance. The scent, named Dylan Blue, is a mixture of woodsy aromas with hints of citrus, bergamot, grapefruit and fig leaf. The new fragrance is also accompanied with a new campaign to promote their newest addition. Shot by photographer Bruce Weber, the premier campaign stars Trevor Signorino and the beautiful Gigi Hadid. The vibe is an action packed adventure with a film like aspect. Creative head Donatella Versace had this to say, “Dylan Blue is the essence of the Versace man today. It’s a fragrance full of character and individuality, an expression of a man’s strength and also his charisma. I love how it takes traditional notes and scents and makes them totally modern, totally fresh for today, and tomorrow.”

Versace-Dylan-Blue-2016-Fragrance-Campaign

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