VERSACE’S ICY SS16 AD CAMPAIGN

Versace is taking to the snow for their 2016 advertising campaign. It’s a cool approach to the typical spring campaigns and still features the best from the Italian label.


Story By: Tony Madrid
Images By: Versace


The new Versace campaign brings an icy twist to the brands spring collection, and also happens to mirror the women’s campaign. The ad is fronted by models Benjamin Benedek, Nathaniel Visser and Lukasz Grabowski who are styled in head to toe Versace accessories and clothing. Shot by fashion photographer Steven Klein, the men show their masculine appeal against and snowy backdrop and chain link fence. David Bradshaw stepped in once again to style the men, as he has done in the past for many Versace campaigns. The images are sophisticated and sharp, and we expect nothing less from luxury brand.

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