What? A Watch? Yes, and there’s a few that hot pieces that have just been released by Brooklyn-based, What? Watch. The new watch brand just launched, Stop The Time watch, which combines classic analog stylings and design with modern-day functionality.
Stop The Time watches encourage intention to live a more conscious lifestyle and for individuals to be present. They offer four styles that mix and match with everyday outfits and even formal-wear. The line was inspired by Masahi Kawamura, a renowned Japanese Art Director, who’s vision stemmed from the thought, “What if a watch could stop the time when something really remarkable happens in the wearer’s life? And when would you stop the time if you could only do it once?”
So how does it all work? Easy. With your Stop The Time watch, you can capture and create moments on your digital diary through the snap of a button. In an instant, your titles, photos, stories and more are saved, and can be shared on an App or via social media. What? Watch Product Designer, “We developed a watch to feel less like a device and more like an emotional and playful object with deliberation and purpose.”
For more info on What? Watch Stop The Time Collection visit whatwatch.com.