THE NEW FACE OF PORSCHE DESIGN SPORT BY ADIDAS, XABI ALONSO

A worldwide talent. Classy and stylish on and off the field, Spanish football star, Xabi Alonso is the new face of Porsche Design Sport by Adidas.

Adidas is known for their exclusive collaborations with designers such as Raf Simons and Jeremy Scott, and have even made waves in the music world with collaborations with Pharrell Williams and Kanye West. Adidas has also endorsed some of the world’s top athletes including David Beckham, Derrick Rose and Andy Murray.

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The FC Bayern Munich, Superstar Midfielder isn’t just known as one of football’s elite athletes, but as one the most-talented and classiest, the football world has seen. As the newest brand ambassador for Porsche Design Sport, Xabi will reach greater heights. Since 2006, the brand has showcased “contemporary, minimalist look and innovative materials,” and has been a leading provider and pioneer for signature styles and design.

Xabi Alonso looks to take the brand to another level combining his world-class experience and top-level internationally competitive talents, as a modern gentleman in competition and in lifestyle. The collaboration with Porsche Design Sport by Adidas is a perfect partnership not only for the superstar athlete but for the brand. As Adidas Vice President of Style Collaborations Global Marketing states, “Xabi Alonso perfectly represents the brand’s values: style, engineered luxury and sports. He is an internationally known, world-class athlete, and has a reputation for stylish dressing, so this cooperation is an enormous momentum boost for us.”

Be on the lookout for more from Porsche Design Sport by Adidas and Xabi Alonso.

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